Marketing Analytics & Insights Summit

Practical Analytics and Actionable Insights for the Data-Driven Marketer

January 15-16, 2019
Marines' Memorial Club
San Francisco, CA
#IENMktgAnalytics


Beyond demonstrating that marketing really works, the right analytics strategies can provide insights that inspire impactful marketing decisions, leading to increased ROI and revenue growth. Join us for our 3rd Annual Marketing Analytics & Insights Summit for a two-day deep dive into how top companies are using big data and analytics to dramatically improve the efficiency and efficacy of their marketing mix. Our hard-hitting panels and granular practitioner use cases will provide practical and actionable takeaways that you can bring back to the office and begin using immediately!

Hear directly from industry leading experts with experience at brands like Google, Crunchyroll, Hulu, MM.LaFleur, Estee Lauder, Wayfair, DocuSign, Proctor & Gamble, Slack, Redfin, and more!

Key topics will include


How to integrate recent technological advancements into your marketing mix
An in-depth look into attribution modeling across all touch points, channels & platforms
Leveraging data analytics to fully optimize SEO and recommendation platforms

The importance of effectively understanding & applying CLV
Getting ahead of the competition with AI & machine learning for marketing

Who will you meet?


  • Marketing decision-makers, particularly in the areas of:
  • Data & Customer Analytics
  • Customer Insights
  • Business Insights & Intelligence
  • Optimization & Strategy
  • Digital & Media
  • Chief Marketing Officers & Chief Analytic Officers
  • Marketing analytics software and service providers

Benefits of attending

Get beyond just measuring marketing’s worth and focus on using metrics to inform impactful business decisions
Find out which metrics best support your KPIs, and how to begin implementing them
Gain insight from companies and individuals that have successfully implemented airtight analytics strategies
Find out how to approach technology solutions for your team—from outsourced, to custom built, to DIY
Better understand how your organization can use analytics as a powerful forecasting tool

Speakers

AAA
Aetna
Allstate
American Express
The Climate Corporation
CVS Health
Dressbarn
Electronic Arts
Foursquare
Gap, Inc.
Google
Harry’s
Honeywell
HSBC
Ibotta
iHeartMedia
J. Crew
LogMeIn
McDonalds
Navy Federal Credit Union
NASCAR
Naturally Curly
Nutrisystem, Inc.
Pandora
Reebok
Salesforce
State Farm
Thinx
Viacom
ZipRecruiter

Sponsors


Media Partners


Location


Marines' Memorial Club

609 Sutter St
San Francisco, CA 94102
(415) 673-6672

Visit hotel website

Dedicated as a living memorial to the U.S. Marines who served in the Pacific during World War II, Marines’ Memorial Club & Hotel is a leader in San Francisco Union Square hotels. A landmark since 1946, the hotel is located close to a bustling theater district in the heart of the city. Blending traditional décor and modern comforts, our classic 1920’s California Spanish Revival hotel offers an inviting atmosphere that is rich with history, honor and pride.

Insight Exchange Network
200 Washington St. Ste 101
Santa Cruz, CA 95060
(831) 431-6668
info@insightxnetwork.com
Privacy Policy

© 2019, INSIGHT EXCHANGE NETWORK, LLC. ALL RIGHTS RESERVED.

Website by WebHolism