Zumiez Photo Studio:
A Case Study On Managing & Motivating Creatives


Get inside perspective on how to successfully motivate your creative teams and increase studio output

The photo studio at Zumiez has been recognized across the organization for fostering a culture that has enhanced employee engagement and satisfaction. This increased satisfaction has led to greater productivity and output. This success story is presented by Tracey Smith, Photo Studio Manager at Zumiez, Inc.

Find out how small changes can have big effects.

Learn how to implement some of these techniques to make better use of your most valuable resource — your human capital.

Originally presented February 6, 2020

  • Past Struggles of the Zumiez Studio Team:
  • Members felt stuck in their roles
  • They wanted more challenges
  • They wanted to be more connected to other coworkers in the organization
  • They wanted a “bigger picture” perspective of the overall business
  • Goals to Address those Struggles:
  • Help employees grow in their roles
  • Give employees more ownership in the business
  • Build stronger bonds and communication across the team
  • More visibility and recognition for my team
  • More fun!

Meet the Presenter


Tracey Smith
Photo Studio Manager
Zumiez, Inc.

Tracey Smith is a PNW native with 20 year of experience in e-com retail and product photography. She started out as a photo editor for Eddie Bauer, gradually worked her way up to lead product photographer for Zumiez and then to her current role of Photo Studio Manager. Since being with Zumiez these past 11 years, Tracey has really come to know what a strong culture looks like and how to apply those learnings while leading her photo studio team. Tracey and her team have received high level recognition within the company for driving results and growing the photo studio’s ROI. When she’s not in the photo studio, Tracey is busy raising her two daughters and running all the trails near her home outside of Seattle.

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