Today’s in-house creative studios impact not just marketing, but the full idea-to-shelf lifecycle, from product design through to customer experience. They are positioned to make a real impact on the business. The world of creative services has changed with 20% more companies establishing in-house agencies in the last five years.
The original reasoning for bringing creative work in-house was for the efficiency savings and cost benefits, but in today’s market, customer experience matters more than ever.
This paper focuses on six ways to position your in-house agency for the future: