Creative Operations as a Maturing Discipline

Executive Panel Discussion

A Roadmap for How to Get from Order Taker to Strategic Partner

In this panel discussion recording, several longtime practitioners discuss the evolution of Creative Operations as an integral role within the organization and the growing importance it plays as a strategic partner to other business units. Find out how to enhance the performance of your department by aligning your departmental priorities with those of the company as a whole.

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The panel was asked to share their insights in several areas, including:

  • What is the perception of your Creative Operations creative team as a whole within your organization?
  • How have you managed your team's focus when jumping back and forth between order facilitator and strategic partner?
  • How are you showing the value of your operational strategy?
  • What are some of the tools/tech that you are currently utilizing in your operation?
  • Have you seen any differences between charging back vs. doing it within your own budget?
Originally recorded April 2019 at COEx | SF
Panelists

- Moderator -
Kate Sullivan Green

Senior Director, Creative Operations
Pandora

- Panelist -
Dickson Bueno

Head of Creative Services
Neato Robotics

- Panelist -
Ingrid Graham

SVP, Creative Operations
NBCUniversal / Telemundo

- Panelist -
John Barnhart

Director, Creative Services
The University of Idaho

- Panelist -
Brynne Roberts

Director, Creative Operations
Fitbit

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