What are transformational in-house agencies doing differently than their peers?
Are there commonalities between those that thrive as true strategic partners to their stakeholders versus those that are boxed in as tactical service bureaus?
Corey O’Brien, VP and Travis O'Neal, Director of Creative Operations at Aquent Studios, will explore these questions and share observations & insights gained from guiding more than a dozen in-house agencies through similar change.
They'll take a high-level look at 4 key imperatives Aquent Studios has identified that leading in-house agencies get right every time. From McDonald’s to UberEats, VMware to Shutterfly, join us to hear how Identity, Structure, Process and Culture have become critical components for successful transformation. In this webinar, they'll take an especially deeper-dive into the first two components, identity and structure.