What Transformational In-House Agencies are Getting Right

A Creative Operations Exchange Webinar

June 12, 2019
11AM PDT | 2PM EDT

There is no cost to attend!
More than ever, companies are asking for agency-level work and service from their in-house teams. Expectations are high yet many in-house agencies are buried under mountains of urgent, yet not always strategic work making the odds of living up to an “agency reputation” an uphill battle.

Aquent Studios and Insight Exchange Network have teamed up to bring you this highly informative webinar about What Transformational In-House Agencies are Getting Right.
  • Find out what leading in-house agencies of all kinds are doing right
  • Learn precisely how identity, structure, process, and culture are essential factors for optimal transformation
  • Get your specific questions answered as this webinar will have lots of valuable Q&A

The Recipe for Prosperity

What are transformational in-house agencies doing differently than their peers?

Are there commonalities between those that thrive as true strategic partners to their stakeholders versus those that are boxed in as tactical service bureaus?

Corey O’Brien, VP and Travis O'Neal, Director of Creative Operations at Aquent Studios, will explore these questions and share observations & insights gained from guiding more than a dozen in-house agencies through similar change.

They'll take a high-level look at 4 key imperatives Aquent Studios has identified that leading in-house agencies get right every time. From McDonald’s to UberEats, VMware to Shutterfly, join us to hear how Identity, Structure, Process and Culture have become critical components for successful transformation. In this webinar, they'll take an especially deeper-dive into the first two components, identity and structure.

Corey O'Brien
Vice President
Aquent Studios

Corey O’Brien is Vice President at Aquent Studios, the Creative Execution Agency and managed services division of AQUENT. He is responsible for solution design and leading all business development efforts, supporting new client engagements throughout 22 studios across the United States. He has extensive experience helping Fortune 500 clients - solve challenges across the spectrum of marketing and creative operations, particularly in the areas of in-house agency transformation, scalability and process efficiency. Corey has over 15 years of experience in the marketing solutions industry and holds a bachelor’s degree in Integral Studies from St. Mary’s College of California and an M.B.A. from Dominican University of California.

Travis O’Neal brings more than 15 years of experience in the creative and marketing operations space leading in-house & agency creative teams for some of the world's most well-known and beloved brands including GoPro, YETI, UberEats and Patagonia. As the Director of Creative Operations at Aquent Studios, Travis uses that experience to embed & manage creative teams in organizations across the globe, applying both the in-house and agency perspectives to deliver world class creative operations & creative execution.

Travis O'Neal
Director of Creative Operations
Aquent Studios

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