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Current events in Creative Operations

Digital Asset Management Summit

2nd Annual

Breakthrough Solutions for the Management of Enterprise Content

January 24-25, 2019
AMA Conference Center
New York, NY
#IENDAM

Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.

Key topics will include

The growing importance of DAM within the organization, how it can provide more value, and what the future holds
Accurate and timely metadata—learn how to improve this perennially challenging aspect of a well-run DAM
Integrating your DAM with other platforms to drive greater efficiency and ease of use
Evaluating the vendor landscape and the most important considerations as you’re choosing the best fit for your organization
The future of metadata: machine-enhanced tagging using AI
The importance of UX (user experience) and how to improve user adoption
Preserving and leveraging your brand history through digital asset management

Who will you meet?

  • VPs, Heads, and Directors of:
    Creative Operations
    Creative Technology
    Marketing Technology
    Marketing Operations

  • VPs, Heads, and Directors of:
    DAM
    Digital Archives
    Content Management
    Digital Content
    Digital Media Management

  • Digital Asset and Media
    Managers
    Librarians
    Archivists

  • Solution providers of Digital Asset Management, Media Asset Management, Enterprise and Web Content Management, and Product Information Management
  • Digital Content and Asset Management consultants
    IP consultants and attorneys

Benefits of attending

Find out how other teams address the same challenges you’re facing and ask questions of an accessible speaking faculty
Discover how your DAM team measures against others in your field during an interactive DAM maturity model assessment and then find out how to mature your practice in a strategic way
Protect your organization from costly usage violations by understanding how best to manage rights data
Improve your digital assets’ usability through improved metadata and semantic networks
Enhance your rates of user adoption by ensuring the system you’re using is easy to use and intuitive
Expand your professional circle with superior senior-level networking

Speakers

Alexander Karinsky

Solutions Specialist, Digital Asset Management
Grey

Carol Thomas-Knipes

Director, DAM & Enterprise Technology Operations
LogicSource

Frank DeCarlo

Chief Executive Officer
RPR Graphics Inc.

Jennifer Anna

Photo and Digital Asset Manager
World Wildlife Fund

Ken Madsen

Founder/Chief Marketing Technologist
MAD Creative Production Agency, LLC

Mark Milstein

Founder and CEO
VRMeta

Sally Hubbard

Metadata Architect
PBS

Alexandra Lederman

Digital Asset Manager
The New School

Christine Zhu

Brand Operations Systems Manager
Chobani

Fred Robertson

Former Digital Asset Manager
Bose Corporation

Jessica Berlin

Director, Digital Asset Management
American Cancer Society

Lilli Schestag

Senior Digital Asset Manager
GAP

Pauline Lopez

Senior Digital Asset Manager
Amazon Lab126

Stephen Hunking

VP, Studio Service and Asset Management
Showtime Networks

Anne Graham

Assistant Manager, Media Management
Turner Sports

Dan Piro

Director, Digital Asset Archive
NHL

Henrik DeGyor

Principal Consultant
Another DAM Consultancy

Joy Ardizzone

Vice President, Records Management
NYC Economic Development Corporation

Margie Foster

Digital Asset Management Librarian
Dell

Ralph Windsor

Editor & Director
DAM News and DAM Guru Program

Tracy Wolfe

Metadata Operations Lead
Adobe

Bill Rosenblatt

President
GiantSteps Media Technology Strategies

Elizabeth Keathley

Collections Manager
Atlanta-Fulton Public Library System

Jamie David

Digital Asset Manager
Fidelity Investments

Keenan Whitmore

Digital Asset Manager
Confidential

Mark DiNoia

Senior Producer
Chobani

Rebecca Schneider

Executive Director, Content
AvenueCX

Uri Kogan

VP, Product Marketing
Nuxeo

Schedule

24

January 2019

Thursday

  • 8:00 AM
    Conference Registration & Breakfast
  • 9:00 AM

    Conference Sessions

    • - Welcome and Opening Remarks
    • - Panel Discussion: Executive Roundtable
  • 10:30 AM

    Networking Break

  • 11:00 AM

    Conference Sessions

    • - Case Study: Maximizing the Value of Customizable Marketing Solutions in DAM
    • - Case Study: Developing a Comprehensive Metadata Strategy Across Integrated Asset Archives
  • 12:00 PM

    Luncheon

  • 1:30 PM

    Conference Sessions

    • - Panel Discussion: Elevating the Role of DAM Professionals Within the Organization and Beyond
    • - Case Study: DAM Maturity Model
  • 3:00 PM

    Networking Break

  • 3:25 PM

    Conference Sessions

    • - Panel Discussion: Scaling Your Team as Your DAM Program Matures
    • - Tagging & Empathy
  • 5:00 PM

    Cocktail Hour

  • 6:00 PM
    End of Day

25

January 2019

Friday

  • 8:00 AM
    Continental Breakfast
  • 8:30 AM

    Conference Sessions

    • - Chairperson's Recap of Day One
    • - Featured Session: Seeing the Forest – Keys to DAM Sustainability
    • - Panel Discussion: Rights Management, Content Licensing, and Appropriate Use of Digital Assets
  • 10:10 AM

    Networking Break

  • 10:40 AM

    Conference Sessions

    • - Case Study: Metadata Made Easy with AI
    • - Panel Discussion: Vendor Selection, Management, and DAM Essentials
  • 12:00 PM

    Conference Conclusion

Sponsors

Media Partners

Location

AMA Conference Center

1601 Broadway
New York, NY 10019
(212) 581-4100

Visit venue website

AMA's New York Executive Conference Center is the largest Conference Center in New York City. The Center now encompasses 43 meeting rooms and over 90,000 square feet of meeting space. The conference center has meeting space that can accommodate over 200 participants. Conveniently located at 48th and Broadway in the heart of New York City's Times Square, the Center is within blocks of some of the best restaurants, shops, and entertainment for which New York is famous.

The Hotel Edison

228 W 47th Street
New York, NY 10036
(800) 637-7070

Visit hotel website

Ever since Thomas Edison first turned on the lights at his namesake hotel in 1931, Hotel Edison has been an icon among the bright lights of New York City. With its elegantly-restored, original Art Deco detail and stately accommodations, Hotel Edison is a glowing reflection of Old New York in the modern day, set in a prime location just steps from Times Square.

Please mention “Insight Exchange Network – DAM” when making your reservations to receive the discounted room rate before January 8.  Standard Rooms are $129/night.  Use this link to book your room.

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