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Creative Operations Exchange West

2nd Annual COEx | West

April 23-24, 2018
Marines' Memorial Club
San Francisco, CA

The emerging role responsible for Creative Operations has become an indispensable part of leading organizations’ marketing and creative teams. Yet, charged with such varied and disparate duties makes defining the role and problem-solving its challenges an ongoing difficulty. Voila! – The Creative Operations Exchange – designed as a unique forum to promote trouble-shooting, solutions to common pain points, process discovery, collaboration, and inspiration – offers peer-to-peer networking opportunities amongst pioneering practitioners.

Hear directly from industry leading experts with experience at brands like Nordstrom, Sony Playstation, Airbnb, AT&T, Pandora, Beats by Dre, Farfetch, HH Global, Commonwealth/McCann, Wieden + Kennedy, and more.

Key topics will include

The State of Creative Operations: How is it Evolving and Where is it Headed?
Learn to Say ‘NO’ in Defense of Your Team and in Support of Quality Product
Redefining Your Leadership Role to Get the Most out of Your Team

Tips and Tricks to Attract and Retain the Brightest Creative Talent
Hear Directly from Creatives in a Focus Group to Discover the Challenges They’re Facing and How to Best Support Them
Discover New Process Approaches to Boost Your Team’s Efficiency—Agile, Kaizen, Lean, and more!
Added Value – Create an Additional ROI! Brand Storytelling and Compelling Narratives from Repurposed Archived Content

Tech Stack Roundtable—Creative Ops Leaders Discuss Which Tools They’re Using and WHY!
Practical Applications of AI in YOUR Creative Department—Learn How to Get Started Today
Vendor Selection Tips for All of Your Tool Needs – PM, Workflow, DAM, Online Proofing and More!
PLUS: Separate tracks to address your specific needs—choose sessions that tackle challenges for your environment! Designed with all settings in mind, whether you’re in a well-developed creative ops team or have just found yourself in the role, represent a 500+ employee organization or 50-person agency, focus exclusively on photo production or run a full-service creative studio.

These deep-dive sessions will provide real examples of how to approach some of your most pressing challenges. They will cover metrics for both the novice and the master, org charts and reporting structures to find out which roles are essential and how to grow your team, workflow charts for full-service and photo/video studios, and will crack the nut on creative briefs. Don’t miss out on these actionable and interactive sessions—and bring your questions!

Who will you meet?

  • VPs, Directors, Managers, and Heads of:
  • Creative Operations
  • Creative Services
  • Creative Production
  • Creative Resources
  • Studio Operations
  • Traffic and Production Managers
  • Plus:
  • Solution providers for workflow, project management, proofing, review and approval, and DAM
  • Creative Operations Consultants

Benefits of attending

Gain immediately actionable insights that can be implemented right away
Learn best practices for the creative process: from intake to review and approval to maximizing your return on assets
Find out how other creative operations teams are structured, where you can streamline, and which new roles are essential
Discover how other team’s approach staffing, recruitment, and retaining top talent and dealing with seasonal fluctuations in work volume
Learn from the BEST – network with experienced Creative Operations executives to understand the ins and outs of the job
Creative ops leaders share the best and worst of real creative briefs from their teams to help you gain efficiency at the beginning of your creative process
Improve your team’s efficiency through better metrics gathering
Return to the office with a roadmap for moving forward! – From technology solutions, to getting stakeholder buy-in, to best practices in the workflow processes

...and much more!

Creative Ops East 2017 Executive Roundable

Check out this video of our Creative Ops East Executive Roundtable in New York last year and get a taste of what to expect from our Creative Ops West event in San Francisco this Spring.

Conference Extension

Introducing New One-of-a-Kind Workshop Event

Combined with the Creative Operations Exchange conference, join us on April 25 for an in-depth workshop on “Superpowers for Creative Leaders". The Superpowers Workshop is a deeper-learning addition. Go to the conference to be wow’d and inspired; come to the workshop to learn tangible skills!

The Superpowers Workshop will offer you connection, collaboration and comprehension of essential leadership qualities by exploring the following topics:

  • Where to start with transformation
  • The best structures for IHAs
  • How to drive agency-level creative, in-house
  • Why operations matters most
  • Account services: misunderstood and critical
  • Build a team that thrives and drives value for your company.

At Superpowers, we’ll workshop real-life in-house creative leadership challenges, from operations to personnel to clients. In this small, exclusive setting, you and a select group of other in-house leaders will dive deeply into your and your team’s superpowers and kryptonite, and you’ll learn proven tools to transform your team. Space is limited! Learn more

About the Facilitator

Wayne Barringer has delivered Superpowers keynote presentations at some of the industry’s most important events: HOW Design Live, IHAF Conference, ANA In-House Conferences and multiple corporate events. He led a major turnaround at the 150-person Boeing Creative Services, and has designed successful turnarounds at ad agencies, PR firms and other corporate creative teams. He has been on faculty of three major universities and is on advisory boards at the In-House Agency Forum, Texas Tech University, and the University of Washington.

Past Attendees

Beats By Dr. Dre
BET Networks
Calvin Klein
Hilton Worldwide
Johnson & Johnson
Lonely Planet
National Geographic
NVIDIA Corporation
Procter & Gamble
Progressive Insurance
Quicken Loans
Restoration Hardware
Showtime Networks
Sony Interactive Entertainment
Time Inc.
Wieden + Kennedy


Media Partners


Marines' Memorial Club

609 Sutter St
San Francisco, CA 94102
(415) 673-6672

Dedicated as a living memorial to the U.S. Marines who served in the Pacific during World War II, Marines’ Memorial Club & Hotel is a leader in San Francisco Union Square hotels. A landmark since 1946, the hotel is located close to a bustling theater district in the heart of the city. Blending traditional décor and modern comforts, our classic 1920’s California Spanish Revival hotel offers an inviting atmosphere that is rich with history, honor and pride.

IEN has negotiated a discounted room rate of $239/night.  To book at this rate, please call 800-5-MARINE and mention "Insight Exchange Network - Police Recruitment & Retention 2018."  This discounted rate expires November 5th.

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Insight Exchange Network
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Santa Cruz, CA 95062
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