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Creative Operations Exchange

3rd Annual COEx | SF 

Shared Intelligence to Turbocharge the Performance of Your Creative Team

April 15-16, 2019
Marines' Memorial Club | San Francisco, CA
#COExIEN


Faster. Better. Cheaper. Creative operations produces work that continues to deliver on all three without compromising any one element, but how does it also elevate its importance within the organization to that of strategic business partner? 

Attend IEN’s 3rd Annual Creative Operations Exchange West to collaborate with senior-level creative ops leaders and find out how to continue to mature your own Creative Operations, while still making the impossible a reality. This unique event is your opportunity to learn from and share with those that truly understand your pain points. Come be part of this community, lend your voice to the conversation, and take home practical solutions you can implement straightaway.


Key topics will include


Creative operations as a maturing discipline—shifting from tactical to strategic partner
Change management in an era of continual disruption

Removing silos between internal creative groups—digital, print, photo, and video—to ensure coordinated efforts and higher quality creative
Design thinking for innovative problem solving—find out how this approach can benefit your team
Find out how effective project management is key to driving efficiency

Metrics for the win—discover which metrics drive the greatest change and are most valuable to your team
Tech stack roundtable—creative ops leaders discuss which tools they’re using to boost efficiency and why!

Who will you meet?


  • VPs, Directors, Heads, and Managers of:
    Creative Operations
    Creative Services
    Creative Production
    Creative Resources
    Studio Operations
  • Creative Project Managers
  • Traffic Managers
  • Creative Operations Consultants
  • Solution providers for workflow, project management, proofing, review and approval, and DAM

Benefits of attending

Connect with an intimate group of other creative operations leaders that understand your day-to-day struggles
Brainstorm solutions to common pain points in small group breakout sessions
Find out what technology solutions others are using to produce more creative work faster and more cheaply
Hear from creatives about what keeps them motivated, engaged, and producing their best work

 

Past Attendees Include

Adobe | Airbnb | Apple | AT&T | Beats by Dre | Bose | Calvin Klein | Estee Lauder | Fox Broadcasting | Gap | HH Global | Hilton Hotels | International Monetary Fund | Johnson & Johnson | Lonely Planet | LuluLemon | National Geographic | Nestle | Netflix | NHL | Nickelodeon | Nordstrom | Planned Parenthood | Progressive Insurance | Restoration Hardware | Sony | Vans | Walmart | Wieden + Kennedy

Speakers

Amy Wiggins

Senior Creative Producer, Compass

Jessica Orsina

Creative Operations Director, Publicis Groupe

Catherine McIntyre-Velky

Agency and Creative Operations, Principal, Adept Creative Project Management

John Barnhart

Director, Creative Services, The University of Idaho

Dickson Bueno

Head of Creative Services, Neato Robotics

Rachel Blovsky

Creative Services Manager, ZIPPO

Ingrid Graham

SVP, Creative Operations, NBC Universal/Telemundo

Yasaman Golban

Director, Projects and operations, Blue State Digital

Schedule


15

April 2019

Monday

  • 8:00 AM

    Conference Registration and Networking Breakfast

  • 9:00 AM

    Conference Sessions:

    • - Welcome and Opening Remarks
    • - Featured Session
    • - Executive Roundtable: Creative Operations as a Maturing Discipline
  • 10:35 AM

    Networking Break

  • 10:55 AM

    Conference Sessions

    • - Case Study: Using Data to Drive Planning, Strengthen Client Relationships and Optimize the Creative Talent Mix
    • - Change Management—Leading with Grace in An Era of Continual Disruption
  • 12:00 PM

    Networking Luncheon

  • 1:30 PM

    Conference Sessions

    • - The Rise of the In-House Agency: Building and Scaling an In-house Creative Team
    • - Focus Group: The Creative Perspective and Motivating Your Team
  • 3:10 PM

    Networking Break

  • 3:35 PM

    Conference Sessions

    • - Case Study: Design Thinking for Innovative Problem Solving and Enhanced Products
    • Small Group Breakout Sessions
  • 5:00 PM

    Networking Reception Cocktail Hour

  • 6:00 PM

    End of Day

16

April 2019

Tuesday

  • 8:00 AM

    Networking Breakfast

  • 9:00 AM

    Conference Sessions:

    • - Chairperson’s Recap of Day One
    • - Featured Session
    • - Panel Discussion: The Inside Scoop—Biggest Challenges and Even Bigger Wins for Creative Operations
  • 10:40 AM

    Networking Break

  • 11:10 AM

    Conference Sessions

    • - Panel Discussion: Project Management to the Rescue
  • 12:00 PM

    Networking Luncheon

  • 1:15 PM

    Conference Sessions

    • - Case Study: Metrics for the Win—Measure Your Team to Drive Their Success
    • - Case Study: From Kilimanjaro to Creative Ops: Conquering the Mountains and Valleys of In-House
    • - Panel Discussion: Tech Stack Roundtable—Creative Operations Leaders Share What Tools They’re Using and WHY
  • 3:15 PM

    Conference Concludes

Sponsors


Media Partners


Location


Marines' Memorial Club

609 Sutter St
San Francisco, CA 94102
(415) 673-6672

Dedicated as a living memorial to the U.S. Marines who served in the Pacific during World War II, Marines’ Memorial Club & Hotel is a leader in San Francisco Union Square hotels. A landmark since 1946, the hotel is located close to a bustling theater district in the heart of the city. Blending traditional décor and modern comforts, our classic 1920’s California Spanish Revival hotel offers an inviting atmosphere that is rich with history, honor and pride.

IEN has negotiated a discounted room rate of $239/night.  To book at this rate, please call 800-5-MARINE and mention "Insight Exchange Network - Creative Operations Event."  This discounted rate expires March 25th.

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