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COEx | Photo Studio Ops

A Creative Operations Exchange Series Event

Scrappy Strategies to Increase the Output and Streamline the Operations of Your Photo Studio

June 20-21, 2019
The Garland Hotel, Los Angeles, CA

The rise of ecommerce has flipped traditional studio photography on its head with much faster production cycles, higher image volume, and shrinking budgets. Attend the only event focused on ecommerce photo studio operations to hear from veteran studio leaders as they discuss best practices and common pitfalls in developing and maturing a sophisticated, efficient, and competitive photo studio. They’ll share how they’ve learned to adapt and scale in lean and cost-conscious ways, all while maintaining profitability, quality, and boosting ROI.

Key topics will include

The current state of photo production for e-commerce and the road ahead
How to recraft your process to reduce the number of reshoots, time in post-production, reviews and approvals, and product returns
Expert practitioners’ tricks of the trade and ways they’ve saved their teams time, money, and headcount

How to stand out and attract talent in the increasingly competitive landscape
Defining “good enough” quality for your studio imagery and how to find the sweet spot that converts customers but isn’t too costly. What quality standard is just enough? And what is too much?
Meeting your studio production needs—which model to employ? In-house, outsourced, or hybrid?

Photo Studio Tours

Wednesday, June 19 or Friday, June 21

Who Will You Meet?

  • Learn from and network with fellow studio professionals in similar roles, those responsible for:
  • Studio Operations
  • Photography and Photo Production
  • Studio Direction and Management
  • Studio Technology
  • Post Production, both Editing and Retouching
  • Photo Art Direction

How Will This Conference Help You?

Join a community of like-minded professionals to discuss your on-the-job difficulties and learn what solutions they’ve implemented. Plus, build a network you can turn to for help long after the conference has concluded
Learn from in-depth conversations with senior-level peers and an accessible speaking faculty in this uniquely intimate gathering
Discover how to address the challenges of new media types—video, 360, AR, VR—and see if they provide benefits worth their costs
Learn what metrics provide the greatest insight or have made the biggest impact on refining process, studio design, and staffing decisions
Shift from tactical to strategic—uncover how to measure the performance of your studio’s creative to elevate the value your team provides the larger organization

Attendees from Previous IEN Photo Ops Events

Lululemon | REI | Levi Strauss & Co. | Stitchfix | Walmart | Nordstrom | Restoration Hardware | DSW Inc. | Costco Wholesale | Gap | Revolve | Abercrombie & Fitch | Men’s Wearhouse | Hallmark Cards | The Finish Line | Hasbro | Cost Plus World Market | Fabletics | LL Bean | Bed Bath & Beyond | Samsonite | Canon

  • “Extremely relevant to my role! Met people who understand completely my work, my struggles—it was easy and enjoyable to network.”

    – Lindsey D. with Stitch Fix
  • “It’s not often you can get an audience of like-minded professionals in a room together to discuss trade tools, process, and workflows. Both validating and enlightening. The conversations and learnings helped me determine my next steps.”

    - Jesse A. with REI
  • “Great range of speakers. Loved the intimacy/scale of the group, enabled lots of Q&A.”

    - Alison B. with Hallmark
  • "I loved this conference more than any other I've been to. The intimate nature along with the strong sense of community made it so meaningful! "

    – Megan O., Freelancer
  • “Great brand representation, wonderful networking, lovely location. Really enjoyed talking through creative challenges with like-minded peers.”

    - Molly G. with Fabletics


Christopher Kern

Professor of Photography
California Baptist University
Canon USA

Jennifer Bakija

Manager, Photo Studio
WW Grainger, Inc.

Crystal Burback

Sr. Producer Creative Operations

Vasil Tsarev

Director, eCommerce Studio Operations

Koree Sharma

Managing Producer
Dick's Sporting Goods

Rob Regovich

Photographer and Studio Manager

Tracey Smith

Photo Studio Manager
Zumiez, Inc.

Jeffrey von Spangenberg

Operations Director, Creative Production
Restoration Hardware

Eric Fulmer

VP, Operations & Strategic Growth
Capture Integration

Mark Thayer

Photo Studio Manager

James Trory

Manager, Studio Technology
Ralph Lauren

John Wall

former VP, Creative and Content

Molly Gallagher

Senior Director, Creative Services

Becca Clark

Director, Studio Operations
Ralph Lauren

Curren Calhoun

Director, Digital Photo & Technical Production
Gap Inc.

Kyle Zitek

Director of Photography Production
Tommy Bahama

Daniel Jester

Creative Production Director


Jon Schober

VP, Brand Operations

Valerie Fox

Studio Manager
Boardriders Inc.

James Lewis

Product Specialist / Sales Engineer
Creative Force



June 2019


  • 8:00 AM

    Conference Registration & Networking Breakfast

  • 9:00 AM

    Conference Sessions:

    • - Welcome and Opening Remarks
    • - Featured Session TBA
    • - Panel Discussion: Executive Roundtable – Rising to the Challenge – Building the Next Generation Photo Studio
  • 10:40 AM

    Networking Break

  • 11:00 AM

    Conference Sessions

    • - Case Study: Relationship Building Across Departments to Boost Photo Studio Production
    • - Case Study: Overcoming the Inherent Challenges of Rapid Scaling and Navigating Tough Choices the Come with Change
  • 12:00 PM


  • 1:30 PM

    Conference Sessions

    • - Panel Discussion: All Things Talent! Managing, Resourcing, and Motivating Creative Staff
    • - Case Study: Managing and Motivating Creatives – Driving Efficiency and Increased Productivity through Culture Change
  • 3:00 PM

    Networking Break

  • 3:30 PM

    Conference Sessions

    • - Case Study: Addressing Brand Needs and Seasonal Volume Changes with a Hybrid Production Model
    • - Breakout Session: Crowdsource Solutions and Lend Your Expertise
  • 5:00 PM

    Cocktail Hour

  • 6:00 PM

    End of Day


June 2019


  • 8:00 AM

    Networking Breakfast

  • 9:00 AM

    Conference Sessions:

    • - Chairperson’s Recap of Day One
    • - Featured Session TBA
    • - Panel Discussion: Metrics to the Rescue! Find Out How Best to Use Data to Improve Your Forecasting, Resourcing, and On-Time Delivery
  • 10:35 AM

    Networking Break

  • 10:55 AM

    Conference Sessions

    • - Case Study: Advanced Forecasting for Better Decision-Making and Increased Employee Satisfaction
    • - Breakout Session: Crowdsource Solutions and Lend Your Expertise
  • 12:00 PM


  • 1:15 PM

    Conference Sessions

    • - Panel Discussion: Leveraging Technology to Enhance the Performance of Your Studio Team
    • - Featured Session TBA
  • 2:45 PM

    Conference Conclusion


Media Partners


Beverly Garland Hotel

4222 Vineland Avenue
North Hollywood, CA 91602
(800) 238-3759

Time has only improved this iconic Hollywood boutique hotel in the heart of LA. In 1970, legendary Hollywood actress Beverly Garland, and her husband Fillmore Crank, discovered this bucolic seven-acre property and knew they wanted to create a hideaway for friends, family and guests. Together with Las Vegas hotel impresario, John Kell Houssels Jr., they decided to build one of the most stunning hotels in North Hollywood , which would serve as an oasis within the high-energy excitement of Los Angeles.

A block of rooms have been reserved at the rate of $193/night. Please call (800) 238-3759 or email [email protected] and use the code "INE" to receive the discounted rate. The cutoff date for this rate is May 29th. Please be aware that these rooms are first-come, first-served and will fill up quickly!

Hotel MdR

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