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The 3rd Annual

DAM Practitioners' Summit


January 30-31, 2020
AMA Conference Center, New York, NY
#IENDAM

Schedule


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30

January 2020

Thursday

Day One

  • 8:00 AM
    Conference Registration and Networking Breakfast
  • 9:00 AM
    Chairperson’s Opening Remarks

    Dan Piro, Director, Digital Asset Archive
    THE NHL

  • 9:10 AM

    Panel Discussion: Increasing User Adoption to Maximize Your DAM’s ROI

    • • Successful strategies to drive increased use and effectiveness of your DAM
    • • Identifying ways to improve compliant use of DAM to avoid user error and misuse, which can reduce adoption rates
    • • User satisfaction surveys and the keys they hold to unlocking greater adoption
    • • And more!

    Moderator:
    Ralph Windsor, Editor and Director
    DAM NEWS and DAM GURU PROGRAM

    Panelists:
    Jessica Berlin, Digital Asset Management Director
    AMERICAN CANCER SOCIETY

    Anne Graham, Assistant Manager, Media Management
    TURNER SPORTS

    Henrik de Gyor, Principal Consultant
    ANOTHER DAM CONSULTANCY

    Leah Carlson, Global Digital Content Manager
    MCCORMICK & COMPANY

  • 10:00 AM

    Case Study: Topic TBA

    Rebecca Schneider, MLIS, Executive Director
    AVENUE CX

  • 10:35 AM
    Networking Break
  • 11:00 AM

    Show & Tell: A Look Under the Hood with Several Live Walkthroughs of Real-World DAMs

    In a series of three 20-minute walk-throughs, find out how these organizations utilize their DAMs. They’ll quickly cover things like how they have launched successful integrations of DAM with other systems, how they’ve set up their metadata, the thought behind and reaction to their UI/UX (and hear about their adoption rates). Bring your questions to this interactive and engaging session!

    Walk-Through One: Carnegie Hall
    Since 2012, Carnegie Hall has established a Digital Collections initiative with the goal to manage current and historic media in an enterprise DAMS. Kathryn Gronsbell, Digital Collections Manager in the Carnegie Hall Archives, will share updates about an upcoming milestone: providing a “Preview” of material from the Archives to the general public for discovery and use via the DAM's interface.
    Kathryn Gronsbell, Digital Collections Manager
    CARNEGIE HALL

    Walk-Through Two: Condé Nast
    Details TBA
    Demetrios Vasiadis, Manager of Digital Asset Technologies
    CONDE NAST

    Walk-Through Three: TBA

  • 12:00 PM
    Luncheon for All Attendees

    Sponsored Session: Topic TBA

    Kenneth Hurta, Solutions Engineer
    BRANDFOLDER

  • 1:30 PM

    Panel Discussion: Elevating the Role of DAM Professionals — Career Pathing, Hedging Against Job Loss, Demonstrating Value-add, & More!

    • • Where can a career in DAM take you? What other roles might be available? How can you expand your skillset in your current role to move ahead?
    • • Strategies to ensure DAM is an essential and core technology with inherent value impervious to threats from shake-ups in executive leadership
    • • And more! Bring your questions to this interactive and exciting conversation that encourages audience engagement.

    Moderator:
    Frank DeCarlo, Chief Executive Officer
    RPR GRAPHICS, INC.

    Panelists:
    Ian Matzen, MLIS, Digital Asset Manager, Blogger
    TAME YOUR ASSETS

    Margie Foster, Digital Asset Management Librarian
    DELL TECHNOLOGIES
    Adjunct Professor, Library Sciences
    THE UNIVERSITY OF TEXAS, AUSTIN

    Elizabeth Keathley, Collections Manager
    ATLANTA-FULTON PUBLIC LIBRARY SYSTEM
    pending final confirmation

  • 2:30 PM

    Small Group Breakouts: Tips, Tricks, & Resources!

    In intimate groups, discuss a series of questions posed to the audience by several seasoned DAM experts related to challenges currently facing DAM pros. Bring your own burning questions and benefit from the brainstorming with the collective DAM knowledge in your group.

  • 3:20 PM
    Networking Break
  • 3:50 PM

    Case Study: Sussing Out the DAM’s Worth at Dell Technologies

    A review of the valuation process — from defining value to identifying key metrics and establishing sound methodologies, to ensuring business alignment and executing the communication plan.
    Part 1: Cloud instance – supporting Dell Technologies DAM
    Part 2: On-Prem instance – supporting internal and external sites

    Margie Foster, Digital Asset Management Librarian
    DELL TECHNOLOGIES
    Adjunct Professor, Library Sciences
    THE UNIVERSITY OF TEXAS, AUSTIN

    Sarah Sundbeck, Digital Asset Manager
    DELL TECHNOLOGIES

  • 5:00 PM
    Cocktail Hour
  • 6:00 PM
    End of Day

31

January 2020

Friday

Day Two

  • 8:30 AM
    Breakfast Table Topic Discussions
  • 9:00 AM
    Chairperson’s Opening Remarks

    Dan Piro, Director, Digital Asset Archive
    THE NHL

  • 9:15 AM

    Panel Discussion: Buyer’s Remorse and Lessons Learned--“What I Wish I’d Known,” and “What I’ll Be Sure to Do Next Time”

    • • Seeing through “out-of-the-box ready” and is it really anyways?
    • • How to ask for what you want and how to get it from your vendor

    • This open and honest discussion will also address the following issues and more:
    • • Receiving ongoing support from your vendor partners, customizations & regular updates, open APIs, along with setting your expectations and how to plan your course forward.

    Moderator:
    Henrik de Gyor, Principal Consultant
    ANOTHER DAM CONSULTANCY

    Panelists:
    Jennifer Anna, Photo & Digital Asset Manager
    WORLD WILDLIFE FUND

    Howard Kloc, Consultant, former VP, Global Director, Digital Asset Management
    COMMONWEALTH // MCCANN

    Christie Hartman, Director, Archives
    PLAYBOY

    Suzanne Saylor, Digital Asset Management
    BOEING
    pending final confirmation

    Additional panelists TBA

  • 10:15 AM

    Case Study: Stories from the Field — A Successful DAM Integration and Some Cautionary Tales

    Session details TBA

    Natalie Daller, Digital Asset Specialist
    THE PAMPERED CHEF
    pending final confirmation

  • 10:50 AM
    Networking Break
  • 11:15 AM

    Panel Discussion: DAM Integrations — What’s to Be Gained and How Will They Impact Your Workflows?

    DAM pros know generally what integrations are possible but often lost are the specific benefits they can provide. In this discussion, you’ll discover:

    • • How integrations can benefit your team and which provide the greatest value
    • • A logical roadmap for first integrating with one other system (and which one makes sense as a starting place) and then which to add and in what order
    • • What costs are associated with integrations and how much time will you need to commit to get from here to there?
    • • What impacts these integrations will have on your workflows and how to manage for them
    • • Getting stakeholder buy-in and how to successfully roadshow your initiatives

    Moderator:
    Carol Thomas-Knipes, Director, DAM & Enterprise Technology Operations
    LOGICSOURCE

    Panelists:
    Oksana Dersovitz, Senior Project Analyst, DAM
    WAKEFERN FOOD CORP

    Adam Kaplan, Manager, Creative Digital Assets
    UNIVERSAL PARKS & RESORTS

    Additional panelists TBA

  • 12:00 PM
    Luncheon for All Attendees
  • 1:15 PM

    Panel Discussion: Best Practices Deep-Dive for Governance Program & Rights Management

    Session details TBA

    Moderator:
    Frank DeCarlo, Chief Executive Officer
    RPR GRAPHICS, INC.

    Panelists:
    Ian Matzen, MLIS, Digital Asset Manager, Blogger
    TAME YOUR ASSETS

    Keenan Whitmore, Digital Asset Manager
    CONFIDENTIAL
    Pending final confirmation

    Additional panelists TBA

  • 2:05 PM

    Panel Discussion: What’s in a DAM? The Pros and Cons of Work-In-Progress Versus Final-Assets DAM

    As more and more creative and marketing work is done in-house, the need for a WIP DAM or the one DAM “to rule them all” has intensified. In this lively and engaging debate-style session, you’ll hear from those “in the know” about:

    • • The pros and cons of each choice along with advice about what a migration would entail
    • • How to evaluate vendors that promise they can do it all and what to look for in the selection process
    • • Whom to involve in the selection process if WIP is what you need
    • • Navigating the challenges of storing, handling, accessing, and pushinglarge (and growing) file sizes
    • • The gamut of video, rich media files, versioning, archiving & retention schedules,and what other factors to consider for the DAM that does “everything”

    Moderator:
    Reserved

    Panelists:
    Fred Robertson, Digital Asset Manager
    BIOGEN

    Kris Lackner, Digital Asset Management
    PETSMART

    Additional panelists TBA

  • 3:00 PM
    Conference Concludes
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