Panel Discussion: Increasing User Adoption to Maximize Your DAM’s ROI
Ralph Windsor, Editor and Director
DAM NEWS and DAM GURU PROGRAM
Jessica Berlin, Digital Asset Management Director
AMERICAN CANCER SOCIETY
Anne Graham, Assistant Manager, Media Management
Henrik de Gyor, Principal Consultant
ANOTHER DAM CONSULTANCY
Leah Carlson, Global Digital Content Manager
MCCORMICK & COMPANY
Case Study: Can AI Effectively Tag for Empathy? A Discussion on Artificial Intelligence and the Perception of Empathy.
Empathy helps us create appealing content interactions and encourage user engagement. Digital assets tagged to empathy concepts increases user interaction with brands throughout the customer journey. But how can we tag at scale for these types of concepts? Is artificial intelligence (AI) the solution, or an impractical approach? Can AI provide appropriate empathy-based tags without bias and with the appropriate context? This session will explore how AI could potentially assist in tagging assets for empathy at scale. It will also discuss potential issues with this approach and related mitigation. Ultimately, the focus is on a quality user experience and how brands can enable this with reasonable effort and cost.
Rebecca Schneider, MLIS, Executive Director
Show & Tell: A Look Under the Hood with Several Live Walkthroughs of Real-World DAMs
In a series of three 20-minute walk-throughs, find out how these organizations utilize their DAMs. They’ll quickly cover things like how they have launched successful integrations of DAM with other systems, how they’ve set up their metadata, the thought behind and reaction to their UI/UX (and hear about their adoption rates). Bring your questions to this interactive and engaging session!
Walk-Through One: Carnegie Hall
Since 2012, Carnegie Hall has established a Digital Collections initiative with the goal to manage current and historic media in an enterprise DAMS. Kathryn Gronsbell, Digital Collections Manager in the Carnegie Hall Archives, will share updates about an upcoming milestone: providing a “Preview” of material from the Archives to the general public for discovery and use via the DAM's interface.
Kathryn Gronsbell, Digital Collections Manager
Walk-Through Two: Condé Nast
Demetrios Vasiadis, Manager of Digital Asset Technologies
Walk-Through Three: Extreme Reach
Marketers and their agencies are producing more video advertising content, in more shapes and sizes than ever before. Multi-channel media plans call for that creative to play across a dizzying array of TV and video destinations. Melinda McLauglin, CMO of Extreme Reach, makes the case for creating robust value by connecting DAM to the highly specialized workflows essential upstream during the ad creative process and all the way downstream into media destinations.
Melinda McLaughlin, CMO
Sponsored Session: Topic TBA
Kenneth Hurta, Solutions Engineer
Panel Discussion: Elevating the Role of DAM Professionals — Career Pathing, Hedging Against Job Loss, Demonstrating Value-add, & More!
Frank DeCarlo, Chief Executive Officer
RPR GRAPHICS, INC.
Ian Matzen, MLIS, Digital Asset Manager, Blogger
TAME YOUR ASSETS
Margie Foster, Digital Asset Management Librarian
Adjunct Professor, Library Sciences
THE UNIVERSITY OF TEXAS, AUSTIN
Small Group Breakouts: Tips, Tricks, & Resources!
In intimate groups, discuss a series of questions posed to the audience by several seasoned DAM experts related to challenges currently facing DAM pros. Bring your own burning questions and benefit from the brainstorming with the collective DAM knowledge in your group.
Case Study: Sussing Out the DAM’s Worth at Dell Technologies
A review of the valuation process — from defining value to identifying key metrics and establishing sound methodologies, to ensuring business alignment and executing the communication plan.
Part 1: Cloud instance – supporting Dell Technologies DAM
Part 2: On-Prem instance – supporting internal and external sites
Panel Discussion: Buyer’s Remorse and Lessons Learned--“What I Wish I’d Known,” and “What I’ll Be Sure to Do Next Time”
Henrik de Gyor, Principal Consultant
ANOTHER DAM CONSULTANCY
Jennifer Anna, Photo & Digital Asset Manager
WORLD WILDLIFE FUND
Howard Kloc, Consultant, former VP, Global Director, Digital Asset Management
COMMONWEALTH // MCCANN
Christie Hartman, Director, Archives
Suzanne Saylor, Digital Asset Management
pending final confirmation
Additional panelists TBA
Case Study: Stories from the field—Laying the Groundwork for Successful DAM Integrations
First, a case study of a DAM integration from inception through implementation, and all the stuff in between: validating concept via user research, establishing business requirements, calculating ROI and writing a business case, garnering stakeholder support, cross-functional collaboration, development and refinement, testing, testing, testing, go-live, and measuring success. Second, start all over again with new integrations because the first one was so satisfying and successful.
Natalie Daller, Digital Asset Specialist
THE PAMPERED CHEF
Panel Discussion: DAM Integrations — What’s to Be Gained and How Will They Impact Your Workflows?
DAM pros know generally what integrations are possible but often lost are the specific benefits they can provide. In this discussion, you’ll discover:
Carol Thomas-Knipes, Director, DAM & Enterprise Technology Operations
Oksana Dersovitz, Senior Project Analyst, DAM
WAKEFERN FOOD CORP
Adam Kaplan, Manager, Creative Digital Assets
UNIVERSAL PARKS & RESORTS
Elena Brodie-Kusa, Principal
Roy Walter, Digital Media Solutions
Panel Discussion: Best Practices Deep-Dive for Governance Program & Rights Management
Session details TBA
Jennifer Tyner, Digital Asset Manager
Ronald Gill, Senior Technical Analyst, Global Creative Tech, DAM
THE ESTEE LAUDER COMPANIES INC.
Panel Discussion: What’s in a DAM? The Pros and Cons of Work-In-Progress Versus Final-Assets DAM
As more and more creative and marketing work is done in-house, the need for a WIP DAM or the one DAM “to rule them all” has intensified. In this lively and engaging debate-style session, you’ll hear from those “in the know” about: