This conference has concluded.


The 3rd Annual

DAM Practitioners' Summit


January 30-31, 2020
AMA Conference Center, New York, NY
#IENDAM

30

January 2020

Thursday

Day One

  • 8:00 AM
    Conference Registration and Networking Breakfast
  • 9:00 AM
    Chairperson’s Opening Remarks

    Dan Piro, Director, Digital Asset Archive
    THE NHL

  • 9:10 AM

    Panel Discussion: Increasing User Adoption to Maximize Your DAM’s ROI

    • • Successful strategies to drive increased use and effectiveness of your DAM
    • • Identifying ways to improve compliant use of DAM to avoid user error and misuse, which can reduce adoption rates
    • • User satisfaction surveys and the keys they hold to unlocking greater adoption
    • • And more!

    Moderator:
    Ralph Windsor, Editor and Director
    DAM NEWS and DAM GURU PROGRAM

    Panelists:
    Jessica Berlin, Digital Asset Management Director
    AMERICAN CANCER SOCIETY

    Anne Graham, Assistant Manager, Media Management
    TURNER SPORTS

    Henrik de Gyor, Principal Consultant
    ANOTHER DAM CONSULTANCY

    Leah Carlson, Global Digital Content Manager
    MCCORMICK & COMPANY

  • 10:00 AM

    Case Study: Can AI Effectively Tag for Empathy? A Discussion on Artificial Intelligence and the Perception of Empathy.

    Empathy helps us create appealing content interactions and encourage user engagement. Digital assets tagged to empathy concepts increases user interaction with brands throughout the customer journey. But how can we tag at scale for these types of concepts? Is artificial intelligence (AI) the solution, or an impractical approach? Can AI provide appropriate empathy-based tags without bias and with the appropriate context? This session will explore how AI could potentially assist in tagging assets for empathy at scale. It will also discuss potential issues with this approach and related mitigation. Ultimately, the focus is on a quality user experience and how brands can enable this with reasonable effort and cost.

    Rebecca Schneider, MLIS, Executive Director
    AVENUE CX

  • 10:35 AM
    Networking Break
  • 11:00 AM

    Show & Tell: A Look Under the Hood with Several Live Walkthroughs of Real-World DAMs

    In a series of three 20-minute walk-throughs, find out how these organizations utilize their DAMs. They’ll quickly cover things like how they have launched successful integrations of DAM with other systems, how they’ve set up their metadata, the thought behind and reaction to their UI/UX (and hear about their adoption rates). Bring your questions to this interactive and engaging session!

    Walk-Through One: Carnegie Hall
    Since 2012, Carnegie Hall has established a Digital Collections initiative with the goal to manage current and historic media in an enterprise DAMS. Kathryn Gronsbell, Digital Collections Manager in the Carnegie Hall Archives, will share updates about an upcoming milestone: providing a “Preview” of material from the Archives to the general public for discovery and use via the DAM's interface.
    Kathryn Gronsbell, Digital Collections Manager
    CARNEGIE HALL

    Walk-Through Two: Condé Nast
    Find out how Condé Nast has centralized a decentralized process and upgraded their worldwide digital asset management through the adoption of blockchain technology.
    Demetrios Vasiadis, Manager of Digital Asset Technologies
    CONDE NAST

    Walk-Through Three: Extreme Reach
    Marketers and their agencies are producing more video advertising content, in more shapes and sizes than ever before. Multi-channel media plans call for that creative to play across a dizzying array of TV and video destinations. Melinda McLauglin, CMO of Extreme Reach, makes the case for creating robust value by connecting DAM to the highly specialized workflows essential upstream during the ad creative process and all the way downstream into media destinations.
    Melinda McLaughlin, CMO
    EXTREME REACH

  • 12:00 PM
    Luncheon for All Attendees

    Sponsored Session: 5 Ingredients for a 260% Return on Your DAM Investment

    • • Intuitive UI/UX, artificial intelligence and machine learning, uncapped distribution, brand consistency, and actionable insights
    • • Plus! iPad drawing — attend this session to win!

    Kenneth Hurta, Solutions Engineer
    BRANDFOLDER

  • 1:30 PM

    Panel Discussion: Elevating the Role of DAM Professionals — Career Pathing, Hedging Against Job Loss, Demonstrating Value-add, & More!

    • • Where can a career in DAM take you? What other roles might be available? How can you expand your skillset in your current role to move ahead?
    • • Strategies to ensure DAM is an essential and core technology with inherent value impervious to threats from shake-ups in executive leadership
    • • And more! Bring your questions to this interactive and exciting conversation that encourages audience engagement.

    Moderator:
    Frank DeCarlo, Chief Executive Officer
    RPR GRAPHICS, INC.

    Panelists:
    Ian Matzen, MLIS, Digital Asset Manager, Blogger
    TAME YOUR ASSETS

    Margie Foster, Digital Asset Management Librarian
    DELL TECHNOLOGIES
    Adjunct Professor, Library Sciences
    THE UNIVERSITY OF TEXAS, AUSTIN

    Dan Rosenberg, Creative Technologies Lead
    PVH

    Ronald Gill, Senior Technical Analyst, Global Creative Tech, DAM
    THE ESTEE LAUDER COMPANIES INC.

  • 2:30 PM

    Small Group Breakouts: Tips, Tricks, & Resources!

    In intimate groups, discuss a series of questions posed to the audience by several seasoned DAM experts related to challenges currently facing DAM pros. Bring your own burning questions and benefit from the brainstorming with the collective DAM knowledge in your group.

  • 3:20 PM
    Networking Break
  • 3:50 PM

    Case Study: Sussing Out the DAM’s Worth at Dell Technologies

    A review of the valuation process — from defining value to identifying key metrics and establishing sound methodologies, to ensuring business alignment and executing the communication plan.
    Part 1: Cloud instance – supporting Dell Technologies DAM
    Part 2: On-Prem instance – supporting internal and external sites

    Margie Foster, Digital Asset Management Librarian
    DELL TECHNOLOGIES
    Adjunct Professor, Library Sciences
    THE UNIVERSITY OF TEXAS, AUSTIN

    Sarah Sundbeck, Digital Asset Manager
    DELL TECHNOLOGIES

  • 5:00 PM
    Cocktail Hour
  • 6:00 PM
    End of Day

31

January 2020

Friday

Day Two

  • 8:30 AM
    Breakfast Table Topic Discussions
  • 9:00 AM
    Chairperson’s Opening Remarks

    Dan Piro, Director, Digital Asset Archive
    THE NHL

  • 9:15 AM

    Panel Discussion: Buyer’s Remorse and Lessons Learned--“What I Wish I’d Known,” and “What I’ll Be Sure to Do Next Time”

    • • Seeing through “out-of-the-box ready” and is it really anyways?
    • • How to ask for what you want and how to get it from your vendor

    • This open and honest discussion will also address the following issues and more:
    • • Receiving ongoing support from your vendor partners, customizations & regular updates, open APIs, along with setting your expectations and how to plan your course forward.

    Moderator:
    Henrik de Gyor, Principal Consultant
    ANOTHER DAM CONSULTANCY

    Panelists:
    Jennifer Anna, Photo & Digital Asset Manager
    WORLD WILDLIFE FUND

    Howard Kloc, Consultant, former VP, Global Director, Digital Asset Management
    COMMONWEALTH // MCCANN

    Christie Hartman, Director, Archives
    PLAYBOY

    Suzanne Saylor, Digital Asset Management
    BOEING
    pending final confirmation

    Additional panelists TBA

  • 10:15 AM

    Case Study: Stories from the field—Laying the Groundwork for Successful DAM Integrations

    First, a case study of a DAM integration from inception through implementation, and all the stuff in between: validating concept via user research, establishing business requirements, calculating ROI and writing a business case, garnering stakeholder support, cross-functional collaboration, development and refinement, testing, testing, testing, go-live, and measuring success. Second, start all over again with new integrations because the first one was so satisfying and successful.

    Natalie Daller, Digital Asset Manager
    AMERICAN NEEDLE

  • 10:50 AM
    Networking Break
  • 11:15 AM

    Panel Discussion: DAM Integrations — What’s to Be Gained and How Will They Impact Your Workflows?

    DAM pros know generally what integrations are possible but often lost are the specific benefits they can provide. In this discussion, you’ll discover:

    • • How integrations can benefit your team and which provide the greatest value
    • • A logical roadmap for first integrating with one other system (and which one makes sense as a starting place) and then which to add and in what order
    • • What costs are associated with integrations and how much time will you need to commit to get from here to there?
    • • What impacts these integrations will have on your workflows and how to manage for them
    • • Getting stakeholder buy-in and how to successfully roadshow your initiatives

    Moderator:
    Carol Thomas-Knipes, Director, DAM & Enterprise Technology Operations
    LOGICSOURCE

    Panelists:
    Oksana Dersovitz, Senior Project Analyst, DAM
    WAKEFERN FOOD CORP

    Adam Kaplan, Manager, Creative Digital Assets
    UNIVERSAL PARKS & RESORTS

    Elena Brodie-Kusa, Principal
    CONSULTANT

    Roy Walter, Digital Media Solutions
    CONSULTANT

  • 12:00 PM
    Luncheon for All Attendees
  • 1:15 PM

    Panel Discussion: Best Practices Deep-Dive for Governance Program & Rights Management

    Session details TBA

    Moderator:
    Frank DeCarlo, Chief Executive Officer
    RPR GRAPHICS, INC.

    Panelists:
    Ian Matzen, MLIS, Digital Asset Manager, Blogger
    TAME YOUR ASSETS

    Keenan Whitmore, Digital Asset & Metadata Manager

    Jennifer Tyner, Digital Asset Manager
    PROGRESSIVE INSURANCE

    Lauren Dohr, Principal
    MEDIAVERSE INFORMATION MANAGEMENT

  • 2:05 PM

    Panel Discussion: What’s in a DAM? The Pros and Cons of Work-In-Progress Versus Final-Assets DAM

    As more and more creative and marketing work is done in-house, the need for a WIP DAM or the one DAM “to rule them all” has intensified. In this lively and engaging debate-style session, you’ll hear from those “in the know” about:

    • • The pros and cons of each choice along with advice about what a migration would entail
    • • How to evaluate vendors that promise they can do it all and what to look for in the selection process
    • • Whom to involve in the selection process if WIP is what you need
    • • Navigating the challenges of storing, handling, accessing, and pushinglarge (and growing) file sizes
    • • The gamut of video, rich media files, versioning, archiving & retention schedules,and what other factors to consider for the DAM that does “everything”

    Moderator:
    Dan Piro, Director, Digital Asset Archive
    THE NHL

    Panelists:
    Fred Robertson, Digital Asset Manager
    BIOGEN

    Natalie Daller, Digital Asset Manager
    AMERICAN NEEDLE

    Additional panelists TBA

  • 3:00 PM
    Conference Concludes
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